Brand New, Brand Not
Creating Brand Value
Stand By Your Brand
Branding 101-24 Hrs
Stand By Your Brand
by Everaldo Gallimore
Is your brand outstanding or standing alone where no one sees or knows what your company does?
What is branding? And why does it matter to your company? Branding is creating recognition for your products and services through audio, visual and other multimedia.
Entrepreneurs often struggle with the age old question: "Should I do a brochure, business card, flyer? What kind of logo do I need? What colors are important to my business image?" All of these decisions are part of something bigger --- branding.
Branding is more than a logo or a slogan. Branding involves the placement of your logo and how your logo is used on all of your media and signage· Branding Is not just "art applied to a business topic". Branding supports your image and helps you express your vision and mission. Branding helps you establish and communicate the culture and image of your company
Examples of successful brand include: Mc Donalds (more than just hamburgers), Starbucks (more than just coffee) and H&R Block (more than getting you a tax refund).
Why does branding matter? Here are situations where branding might matter to you as an entrepreneur.
Here's what happens if you think branding doesn't matter and you don't take a stand or stand by your brand.
Take a few moments
and answer these questions for yourself.
Everaldo Gallimore is the Branding Coach and Graphic Designer for Gallimore Design, www.gallimoredesign.com, firstname.lastname@example.org, 718-484-9495. Gallimore Design provides brand and corporate identity services through website design, website makeovers, print and online marketing collateral. Take a FREE Branding Success Results Questionnaire, www.gallimoredesign.com/gdx and start to Brand Your Business Success by Design.
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